The Rural Futures Institute was in need of a simple deliverable that could easily explain who they are and what they do. Up until this point, they had relied on several different one-page handouts for every program, initiative and event, so the challenge was to find a way to fit lots of information into a limited amount of space. The solution: a pocket brochure with removable inserts.
This brochure breifly outlines the Institute’s mission and strategy while showcasing their three main program areas with removable inserts. Each insert summarizes a RFI program, along with any upcoming calls to action or recent results. By using changeable inserts, the Institute is able to update them as frequently as needed. The pocket is also able to hold a business card, making it possible to change contact information depending on the audience receiving the brochure.